Data Integration

Backend data integration is essential to providing the underpinning foundation for commercial operations and analytic capability. Effective consolidation of information enables companies to streamline operational processes and create new value by extending traditional sales-based architectures to incorporate managed markets, promotional marketing, and supply chain data. Integration of additional data domains and secondary sources significantly enriches reporting and analytical capability by providing more accurate insight and predictability of performance and impact across the interrelated business processes.

Managing the volume and complexity of Pharmaceutical commercial data is an ongoing and formidable task. Collaborative brings the in-depth understanding of data required to transform a portfolio of raw disparate data sources into strategic information assets that enable streamlining of sales efforts, better customer service, improved product placement, maximized promotional activity, and improved financial performance.

Data Integration Solutions

Collaborative designs and implements high-performance data architectures that are flexible and responsive to the needs of Life Sciences organizations. These environments readily accommodate new data sources, are streamlined to meet processing timeframes and business service levels, and contain extensive data quality checking and exception handling to minimize manual intervention. Our knowledge and expertise includes:

• Retail prescription data from syndicated providers such as IMS Health, Wolters-Kluwer, and Verispan
• Sales and distribution data from syndicated providers and specialty pharmacies
• Product utilization and formulary data from managed care organizations
• Chargeback data from trading partners
• Sales force activity and sampling data from CRM systems
• Healthcare professional and institution profiles
• Supply chain sales, inventory, and forecast data from 3rd parties
• Non-personal promotional and campaign data from marketing partners

Syndicated Data Rationalization

Syndicated data is an essential component of the commercial information architecture. For many pharmaceutical companies, especially those operating in multiple markets and therapeutic areas, managing the portfolio data deliverables received from syndicated data vendors and other third party providers has become increasingly challenging. The costs associated with acquiring market data require companies to effectively manage both standard and “off-contract” purchases from vendors to control spend and ensure optimal usage.

Collaborative’s Data Rationalization services establish a structured framework for companies to inventory, catalog, and analyze data usage across syndicated vendors and third-party data providers. Data Rationalization enables companies to:

• Reduce spend through identification and elimination of redundant data feeds
• Improve efficiency, consistency, and processing throughput
• Enhance data governance initiatives through tracking of usage profiles